The decision to be your own boss can come with a big rush. Like a YORK Peppermint Patties commercial of the days gone by. That’s fine for a while (like maybe an evening of some fine cocktails), but then what do you do? This is where business planning comes in.
Take heed of the well-worn quote:
“She who fails to plan, plans to fail.”
That said, you don’t’ want to fall into planning paralysis either. I’ll talk more about business planning and whether or not you need a business plan in the next installment in this series. For now, let’s focus on the big picture WHY.
A few very important questions to ask yourself:
- Why do I want to be in business for myself?
- What positive impact do I want to have on others?
- Who do I want to serve?
- In what way do I want to serve them (i.e., what is your product or service?)?
- Who am I and what do I stand for as a person?
It can look tidy to line these questions up in a bulleted list like something you can knock off your to-do list before lunch, but these questions require some serious introspection. [Read more…]