How You Can Make Your Website Mobile Friendly

Your Choices and Corresponding Pro’s & Con’s

So you failed the Google Mobile Friendly test and you’re worried about its impact on your business. But, you don’t know what options you have and what the different options really mean. You’ve come to the right place.

There are only a few ways you can make your website mobile friendly. I will detail them here. You need to realize that mobile friendly does not necessarily mean fully mobile optimized. The impact of speed and performance becomes even more apparent on a mobile device. That said I am a believer in taking baby steps in the order and size that makes sense for you and your business right here, right now.

Don’t get duped into a super expensive or a cheap quick fix without knowing the whole story. Let me help you understand your options and the impact in plain English.

Don’t get duped into a super expensive or a cheap quick fix without knowing the whole story.Click To Tweet

Basically you have 4 options if you’re on a WordPress based website and 2 options if you have a static straight up HTML website. If you’re running different CMS software, you can find specific guides for those here.

How to Make Your Website Mobile Friendly

Quick, Fast, Free Mobile Software (WordPress only)

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What Does Mobile Responsive Mean for Your Website?

What does mobile friendly meanIn light of all the talk about Google penalizing websites that are not mobile friendly, it’s a good time for business owners to understand what mobile responsiveness means.

Mobile responsiveness is a term given for how well a website responds on differently sized devices. It might be a smartphone (small device) or massive project screen (large device) or who knows what in the coming years (kitchen appliances, anyone?).

Mobile friendly is the term used for any site that provides a positive user experience to someone using a mobile device.

Mobile friendly is the term used for any site that provides a positive user experience to someone using a mobile device.Click To Tweet

Without getting too technical, mobile responsive sites are built adhering to the notion of a fluid grid. If you think of a screen that displays your website as a piece of graph paper, the more traditional desktop-only approach was a fixed grid. Here’s the paper, here’s the size, and with a few margins to account for different screen resolutions and browsers, boom you were done.   Think of it like putting a couch in your living room. You know the size of the room and the couch and you choose dimensions accordingly. The fixed approach broke when we started to view websites on a wide variety of devices. That’s where the fluid grid comes in. Your graph paper now needs to shrink and grow like something cool in a sci-fi movie depending on whether someone is looking at your site on a desktop, phone, tablet, etc. The dimensions are now uncertain and changeable. That big IKEA couch suddenly doesn’t fit in the living room because you went from a big house to a New York tiny studio in a blink of an eye. So the room (aka device display) simply chops off part of the couch or makes a mini-couch that is too small to be useful or some combination that makes for a poor user experience. [Read more…]

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