Complete is Better than Perfect: 12 Days of Lessons from a Website Redesign (Day 7)

Complete, Not Perfect(Read previous lessons here.)

What is the #1 enemy of getting stuff done?

Wanting it to be perfect.

I’m here to tell you that perfection doesn’t exist. There is no such thing. Yes there is such a thing as perfection in nature and spirituality, but only the context of perfection within the imperfection. I invite you to embrace that wisdom through the ages when it comes to your website.

That doesn’t mean throw your standards to the wind. Just the opposite. Do the right things right, and let go of the rest.

Doing things at a high standard is very important to me. Quality and integrity matter to me.

But I know that line between done right and the abyss. I spent years setting impossible standards for myself and not cutting myself any slack. It was not productive and was very painful. Every once in a while I still fall into that bad habit but thankfully not for long.

I’m here to tell you that a completed website project is infinitely more profitable than the project that drags on for endless months as you tweak “just one last thing.”

Gone are the days of having your website set in stone, inaccessible and unable to be updated by anyone except technical Mensa scholars. Now you can update most parts of your website yourself. The decisions are never final. That doesn’t mean you want to take the strategic decisions lightly or the overall framework and design with a grain of salt. You want to make wise decisions there. Think of it as building a house. You can change the furniture and even paint the house fairly easily. Changing the cinderblocks in the foundation is a much harder thing. But once the foundation is set, it’s time to move on.

So stop agonizing over that one last photo. Stop agonizing over whether to have one paragraph or two. Stop torturing yourself with trying to have so many pages on your site that even you can’t keep track.

Decide. Do it. Test it. Launch it.

Completion will move you forward. Hovering in the land of unattainable perfection will not.

Need an experienced outside perspective to help you get it done right? Want to get out of your own way? Contact me for a discovery session (and stop agonizing over it!).

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  1. I’ve (re)designed all of my websites, and I know from the “gotta get this perfect” mindset. But then I learned the word “iteration”. Now I get the thing on line and as I find the need to change something–lo! that’s a new iteration. Absolutely in sync with web 2.0!

How to Prioritize When Everything is a Priority

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